Author: Sadia Rahman
Chief Operating Officer, Brandsquare
For too long, offers in Bangladesh have been reduced to one number. The monthly pay gets compared, negotiated and accepted. Other benefits and protections stay unclear until months later.
Brandsquare Limited refused to follow that pattern. It is now the first Bangladeshi tech company to introduce a complete CTC model in its compensation structure. Every offer shows exactly what Brandsquare commits to a teammate across the year.
What CTC Means
If you are applying to Brandsquare, you will see the term CTC in your offer discussion. Most candidates ask the same question at this stage: "Is this my compensation?"
No! It is much more than that.
CTC stands for Cost to Company. It is the total amount Brandsquare invests in you throughout the year, not just the amount that lands in your account every month.
Your monthly compensation is part of it. But CTC goes further. It protects your health, funds your growth and stands behind your family.
Remember, how a company builds its CTC tells you how much it values its people. It's important.
Why One Monthly Number Is Not Enough
A monthly number pays your bills. It does not cover you or your family when you get sick. It does not reward you when you do great work. It does not support you when you become a parent or stand beside you when you lose someone.
Brandsquare made a clear decision: fixed compensation alone is not enough. The whole person counts. That decision became a 360 degree package.
How the Brandsquare CTC Works
Your CTC is the highest amount Brandsquare commits to you in a year. It has two parts.
Cash: about 85% of your CTC, sent straight to your account in different ways and in different phases.
Non Cash: about 15% of your CTC. You cannot withdraw it. It is spent on you, around you, every single day.
The Cash Part
1. Fixed
This part never changes:
- Fixed monthly compensation with 4 types of allowances
- Two bonuses a year, each equal to 100% of your base compensation
- Provident fund, an extra 2.5% every month
- Fixed Tenure Fund of BDT 100,000 every year
You can count on this. Every cycle, with no conditions.
2. Performance
Effort is rewarded. Always.
- Guaranteed Increment: 01 Grade / Year
- Performance Increments: Up to 04 Grades / Year
- More than 10 award categories, paid in cash every quarter
Bring the hunger and your CTC rises with it. Simple.
3. Claimable
These funds are there when life calls for them:
- Healthcare Fund
- Fitness Fund
- Knowledge Fund
- Parenthood Fund
- Bereavement Fund
You do not earn these through targets. You claim them because you are part of the team.
The Non Cash Part
Roughly 15% of your CTC is spent on your daily experience at Brandsquare:
- Subsidized meals from the catering partner
- Subsidized snacks from the snacks corner (we call it Mudir Dukan xD)
- Yearly AOP trip
- Official offsites
- Casual offsites
- Cultural celebrations through the year
- And a lot more
Yeah, you definitely will not see this in your bank statement. But you will feel it every day you walk into the office.
What Sits Outside the CTC
Some commitments are too important to be counted as a package line item. These are not part of your CTC. They exist on top of it.
Legacy Fund. A one time payment of BDT 500,000 to a teammate's family in the event of their passing. Hopefully no one ever needs it. It exists because families should have that security.
Emergency Fund. Up to BDT 100,000 when something urgent and unexpected happens. When life hits hard, you do not face it alone.
The Bottom Line
For Brandsquare, it's not just another policy. It is a standard Brandsquare is setting for the industry. Compensation in Bangladesh has always meant one figure. But you deserve to see everything behind an offer before you sign it. The CTC model makes that possible.
We built it this way on purpose. A number pays you. A structure takes care of you.
When you receive an offer from Brandsquare, read the CTC as a full picture, not a single number. Your monthly transfer is one part of it. The increments, the awards, the funds, the meals, the trips and the protections around your family are the rest.
Still have questions about your offer? Feel free to email us at careers@bsq.ltd. We read every message with care.
